GrandVision
// Scalable Video Content
Different opcos
Different brands
Same model x product request
The Issue?
In GrandVision I ran a central creative team. With a very limited budget we wanted to support opcos in a scalable manner.
The request we received time and time again:
”Can you get us: Video material x Models x Current products x Brand Image?”
“Nope” would be my answer, not if we did not figure out a scalable approach.
The Solution?
Green screen model videos that would easily act as visual layer in lower funnel material. With graphic brand specific backgrounds and overlays this would be easily adaptable, even last minute.
The products we already had as 3D models from the product photography setup we used.
What remained was simply a render and slight tweak per product for each combination of model x product.