Marketing Manager Glossary ABM A A/B Testing Actionable Insights Action Item Ad Fatigue Affiliate Marketing Agile AI Creatives Anchoring Bias Anti-Fragile AOV ARR Attribution Models Availability Heuristic Autonomy Baseline vs. Uplift B BOFU BOOST CLTV CMO Code Switching CoE Coffee Badging COIN Cognitive Bias Conversion Confirmation Bias Conformity Bias CPC CPL CPM CRM CRO CTR Culture Fit Customer Retention D2C D Daily Standup Meeting Delegation Delphi Technique Demand Generation Design Tools Digital Asset Management DiSC Assessment DMP DSP Earned Media E Eisenhower Matrix ELMO Endless Aisle EPC EQ Exit Interview FEOV F First-Party Data Focus Techniques Halo Effect H Happy Flow Headless CMS Hey Hanging HiPPO Horns Effect Hustle Porn Ideal Customer Profile (ICP) I Ikigai for Managers Imposter Syndrome Individualism vs. Collectivism Indulgence vs. Restraint In Group Bias Kaizen K Kanban KPI LE1, LE2, LE3 L Long-Term vs. Short-Term Orientation Loud Leaving Loss Aversion LSD Masculinity vs. Femininity M MDE Messaging Frameworks Miro Mitigate MOFU The Mouse Shuffle MRR MVP Net Promoter Score (NPS) N No-Code North Star KPI Notion NVC OKR O OpCo Organic Traffic Owned Media Parking Lot P PDP Perpetuity PIP PLP P&L / PnL Pomodoro Technique Power Distance Psychological Safety Pygmalion Effect Quiet Quitting Q ROAS RTO Sandwich Method S SBI Scalability SCAMPER Scrum SDG Second-Party Data SEM Site Merchandising SKU SMM Social Media Tools Social Proof SOP Stacey Matrix Stay Interview Stock Asset Platforms Stretch Assignment Succession Planning Sunk Cost Fallacy TAM T Third-Party Data TL;DR: TOFU Tuckman Team Development Stages Turnover Intent 1:1 Meeting 0-10 3P's Above / Below the Fold A/B Testing Tools Churn C CAC vs. CPA Growth Hacking G GDPR Paid vs. Organic Traffic Paid Media Rage Applying R RACI Retention vs. Acquisition Recall Bias Shadow Ban SEO Uncertainty Avoidance U UGC ZMOT Z Zero Click Marketing
