Marketing Manager Glossary of Abbreviations and other business dialect.

Managing a team comes with its fair share of challenges, and knowing the right terms can make a big difference. This glossary breaks down key management and leadership concepts in a way that’s easy to understand and apply. Whether you're leading a team for the first time or just looking to brush up on important terms, you’ll find clear, straightforward explanations to help you navigate the (marketing) workplace with confidence.

ABM

A

A/B Testing
Actionable Insights
Action Item
Ad Fatigue
Affiliate Marketing
Agile
AI Agents
AI Automation
AI Creatives
Anchoring Bias
Anti-Fragile
AOV
ARR
Attribution Models
Availability Heuristic
Autonomy
Baseline vs. Uplift

B

BOFU
BOOST
CLTV
CMO
Code Switching
CoE
Coffee Badging
COIN
Cognitive Bias
Conversion
Confirmation Bias
Conformity Bias
CPC
CPL
CPM
CRM
CRO
CTR
Culture Fit
Customer Retention
D2C

D

Daily Standup Meeting
Delegation
Delphi Technique
Demand Generation
Design Tools
Digital Asset Management
DiSC Assessment
DMP
DSP
Earned Media

E

Eisenhower Matrix
ELMO
Endless Aisle
EPC
EQ
Exit Interview
FEOV

F

First-Party Data
First Principles
Focus Techniques
Halo Effect

H

Happy Flow
Headless CMS
Hey Hanging
HiPPO
Horns Effect
Hustle Porn
Ideal Customer Profile (ICP)

I

Ikigai for Managers
Imposter Syndrome
Individualism vs. Collectivism
Indulgence vs. Restraint
In Group Bias
Kaizen

K

Kanban
KPI
Long-Term vs. Short-Term Orientation
Loss Aversion
Loud Leaving
LSD
Make.com

M

Masculinity vs. Femininity
MDE
Messaging Frameworks
Miro
Mitigate
MOFU
The Mouse Shuffle
MRR
MVP
Net Promoter Score (NPS)

N

No-Code
North Star KPI
Notion
NVC
OKR

O

OpCo
Organic Traffic
Owned Media
Parking Lot
PDP
Perpetuity
PIP
PLP
P&L / PnL
Pomodoro Technique
Power Distance
Psychological Safety
Pygmalion Effect
Quiet Quitting

Q

ROAS
RTO
Sandwich Method

S

SBI
SCAMPER
Scrum
SDG
Second-Party Data
SEM
SEO
Shadow Ban
Site Merchandising
SKU
SMM
Social Media Tools
Social Proof
SOP
Stacey Matrix
Stay Interview
Stock Asset Platforms
Stretch Assignment
Succession Planning
Sunk Cost Fallacy
TAM

T

Third-Party Data
TL;DR:
TOFU
T-Shaped Marketer
Tuckman Team Development Stages
Turnover Intent
1:1 Meeting

0-10

3P's
Above / Below the Fold
A/B Testing Tools
Churn

C

CAC vs. CPA
Growth Hacking

G

GDPR
Lead Scoring

L

LE1, LE2, LE3
Paid vs. Organic Traffic

P

Paid Media
Rage Applying

R

RACI
Retention vs. Acquisition
Recall Bias
SCALE Framework
Scalability
Uncertainty Avoidance

U

UGC
ZMOT

Z

Zero Click Marketing