Marketing Metrics Cheat Sheet
From time to time you might also catch yourself thinking: “How exactly did we calculate this again?”
No worries, I do to. So to help us both, here’s a little cheat sheet with common (digital) marketing metrics and how to calculate them.
Master the Feed: Unveiling the Google Discover Algorithm
The Google Discover Algorithm can feel like your SEO world is being turned upside down, again! But don’t worry. By prioritizing mobile-friendly content, captivating visuals, and user engagement, you can unlock the power of this platform and reach a targeted audience actively seeking valuable content.
Marketing Automation Made Effortless: Streamline Your Workflows with Zapier, Make.com & IFTTT
Juggling marketing tasks? Discover how Zapier, Make.com, and IFTTT can automate repetitive workflows, saving you time and effort. This guide explores each platform's functionalities and helps you choose the right tool to streamline your marketing efforts
The Strategic Blend: Why a Hybrid Creative Model is the Marketing Leader's Secret Weapon
Why going for a in-house vs. external creative team is not a one-size fits all answer. The best solution might be a hybrid scenario.
Weather or Not You Convert: A Guide to Weather-Based Marketing
In a data-driven marketing landscape, understanding your audience's behavior is key to success. We all know that. We also know that a nice sunny day makes it easier to sell a cold beer, and a dark rainy day makes it easy to sell hot chocolate or streaming services.
Cutting Out the Middleman: A Guide to Direct-to-Consumer (D2C)
Faceless giants like Amazon dictating the terms of engagement with your customers are the things big brands are afraid of. If they own the relationship to your customer, they are the one in control. D2C empowers brands to forge a direct path to their audience, cutting out the middleman and building a deeper, more meaningful (and possibly higher in margin) connection.
Image Versus Identity
We've all seen the commercials, and corporate about us pages: happy employees ping-ponging in a brightly colored office. 𝗕𝘂𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗮𝘁 𝗽𝗶𝗰𝘁𝘂𝗿𝗲 𝗺𝗮𝘁𝗰𝗵 𝗿𝗲𝗮𝗹𝗶𝘁𝘆?
Embracing the Growth Mindset
That essentially is the essence of a growth mindset. It’s the belief that your abilities and intelligence can grow and evolve over time. It’s like Jake Paul continuously trying to fight a next bigger, badder, better name in boxing.